Assignment 1: Sequence

Rationale

Animation, film and motion graphics offer a dynamic mode of communication through which to engage an audience and present ideas. Beyond conventional television, commercials and channel idents; moving image screenings, experimental film and projections are used to launch products, promote events, persuade, entertain and enhance interactive experiences. This project will give you an opportunity to explore the potential of the ‘sequence’.

Assignment brief

You will work either individually or in a small creative team to design and produce storyboards, tests, experiments and a short sequence of between 30 seconds and three minutes duration. You can select one of the following three briefs:

Text:

Taking a piece of text (either written or spoken) as your starting point, create a sequence that complements, enhances or subverts the content. You may consider using a TED talk as a starting point or edit a section of written text using a ‘cut-up’ method as pioneered by William Burroughs and David Bowie. Analyse the text and consider how the imagery works with that text.

Open Brief:

Select a theme of your choice and write a short, sequence-based brief to be discussed with a tutor in the first week of the assignment.

Creative Conscience Awards brief:

Men’s Mental Health Background // Challenges happen in life: difficulties with work or finances, the breakdown of a relationship, overwhelming family responsibilities, or a significant setback. These issues can have a serious impact particularly in men who often internalise rather than Passion Pictures – Sony Bravia Play-Doh Title: Text, Sequence and Interaction Ref: GDS551 Level: 5 Credit Points: 40 Weighting: 2.0 Study time: 400 hours Commences: Mon 28th Nov 2016 Hand-in 12.00 / 10th Feb 2017 Unit Leaders: Alice Stevens & Mark Osborne Tutors: Ralph Klewitz, Malcolm Kennard, Marten Sims, Andrew Brash Tech Dems: Daniela Mela & Eden Frankham 5 socialise their struggles, and think they have to tough it out alone. This behaviour has lead to a big increase in suicides, particularly in younger men.

Men’s Mental Health Challenge // Establishing and maintaining relationships, talking about the hard stuff in life and taking action when times are tough are proven ways for men to cope with many of these stresses. How would you tackle a campaign, animation or film sequence to raise awareness (in a positive way) that might empower men to open up and tackle this issue and create positive change?

How would you tackle a campaign, animation or film sequence to raise awareness (in a positive way) that might empower men to open up and tackle this issue and create positive change?

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